Video Marketing for Industry Blog n' Vlog

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shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Mon, 26 Apr 2010 15:25:00 +0000

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Evian Roller Babies

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Mon, 26 Apr 2010 15:07:00 +0000

Here's a video ad that went viral quickly. Interestingly, Evian displays a gentle product slide at the start and then the end of the video, leaving the viewer with just a slight reminder that the entertainment is associated with a product ad. The downside of this relatively effective technique of course, is that companies need to invest heavily to develop entertaining content like this, for the consumer market.

How can your company create entertaining video content for the consumer market, while still getting your product in there?

IdeaPaint - Now Any Surface is a Whiteboard

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Mon, 15 Mar 2010 13:09:00 +0000

We at Brave Boat Studios Love this - From CNN Money.com:

(CNNMoney.com) -- In 2002, a group of Babson College entrepreneurship students ran out of room on their whiteboard. They had spent hours brainstorming new business possibilities, and the sudden space crunch threatened to cramp their creativity.

Instead, it sparked a new idea: Why not make paint that turned walls into giant whiteboards? The ideas kept popping: you could paint chairs, doors, tabletops, playrooms, entire corporate offices. Any surface could be a canvas for inspiration. The company would be called IdeaPaint.

Coke's Happiness Machine Ad Wins Rave Reviews

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Wed, 03 Mar 2010 13:14:00 +0000

This video Ad has gone viral, with over a million views and still counting. It is a perfect example of featuring the brand prominently without being "salesy." The video Ad is compelling but not overdone - there are even a few surprises. Can you imagine doing a video Ad like this for your company's products or services?

Unique and Engaging Use of Technology by Ikea

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Fri, 19 Feb 2010 14:46:00 +0000

Ikea has created a terrific interactive site this time, which allows the viewer to use music or voice to interact with the site. Really great!
Ikea's Terrific New Interactive Site

Comical Lessons from an Ad Man - TED

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Mon, 15 Feb 2010 13:23:00 +0000

Rory Sutherland asserts that a change in perceived value can be just as satisfying as what we consider 'real' value.

Personal Mobility Device by Honda

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Fri, 16 Oct 2009 12:57:00 +0000

Even though the videography isn't the greatest, we sooooooooooooo want one of these!!! Yay Honda! What would you pay for one of these personal mobility devices?

The Cheering Squad

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Fri, 02 Oct 2009 13:16:00 +0000

This is one of those "banned " ads. Why do you think it was banned, when it's simply funny?
Why is it funny?

Competition for Beyonce

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Thu, 24 Sep 2009 13:51:00 +0000

Sometimes video simply entertains us, doesn't it? Here's one in which Beyonce gets some serious competition:

London Video Captures Spirit of Local Culture

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Wed, 02 Sep 2009 15:29:00 +0000

Here's a video that's clearly the best tool for capturing the unique local culture of Cockney Rhyming Slang. Text and images couldn't have conveyed the essence of the language so well.

Don't Miss This!

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Wed, 15 Apr 2009 16:25:00 +0000

What an amazing gift! If you haven't caught this yet, don't miss it. Viewer demand has been so heavy, all video embedding has been disabled by YouTube. So check it out at the link above.

It'll make your day.

How to Market a Hoover Creatively over YouTube

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Mon, 02 Mar 2009 13:07:00 +0000

We're back, having been away for the first 2 months of 2009. We were busy opening a new line of business (making everyone at Brave Boat Studios certifiably crazy, I suppose.)

Here's an innovative video ad from China, with a surprise twist at the end. Somehow it isn't quite what you'd expect, which is probably why it was so popular on YouTube:

Hoover Marketing Ad Popular on YouTube

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Mon, 02 Mar 2009 12:59:00 +0000

Well, we're back. We've been away for the first few months of 2009, opening a new line of business. (Yes, we're all certifiably crazy here at Brave Boat Studios.)

This is an ad from China which kind of transcends the language barrier. With a surprise ending, you can see why it was so popular on YouTube:

Unique Market Niche

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Thu, 08 Jan 2009 15:19:00 +0000

We've been closed down for a week due to a severe ice storm. So here we are, back in Studio, with more interesting video marketing for you.

Here's a most unusual line of business:

Visit msnbc.com for Breaking News, World News, and News about the Economy

This is one of those product lines for which web video is ideally suited, don't you agree? Can you think of any other unusual product lines that would be best served by streaming video web marketing?

Nuns on a Family Phone Plan? Check it Out - It's a Great Ad!

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Tue, 09 Dec 2008 13:24:00 +0000

We're back, after a hefty Thanksgiving hiaitus...
Here's a terrific, well-done ad from Macedonia -
The nuns in this convent need a Family Phone Plan!

Don't you think it's terrific? What a great idea! How could this ad have been even better?

Amazing Jellyfish-like Simulation - Smart Technology

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Mon, 24 Nov 2008 19:02:00 +0000

Here's our favorite of the week. It's from Festo, a German technology firm. Can you imagine having simulated so perfectly the movements of a jellyfish?

What will they use this technology for? Without video, wouldn't it be hard to explain what they'd accomplished?

Visual Artist Creating Forms of LIfe - Compelling Visuals

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Fri, 21 Nov 2008 14:19:00 +0000

Artist Theo Jansen demonstrates the amazingly lifelike kinetic sculptures he builds from plastic tubes and lemonade bottles. His creatures are designed to move -- and even survive -- on their own.

These are really engaging ideas. Doesn't it change the way you think visually? Theo has been called another DaVinci and we agree. Do you?

Elevator Pitch for a "Frankenstein" Product

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Thu, 20 Nov 2008 14:46:00 +0000

This is an interesting 60-second Moment of Fame for a most unusual product:

Would you invest?

Giant Flipper - Don't Litter Campaign

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Mon, 17 Nov 2008 16:34:00 +0000

Against Litter's 2007 campaign in Belgium. Wow. This'll teach him:

This is an example of using extreme video. Do you think it'd work for you company's product line? (We understand this was a very successful and well-received ad in Belgium late last year. )

Yellow Cabs Rebranded? Marketing Expert Martin Lindstrom Comments

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Wed, 12 Nov 2008 14:19:00 +0000

Worldwide branding changes are highlighted by well-known marketing expert Martin Lindstrom. 3 key lessons - watch:

Minimal changes can still drive major publicity buzz. What are some other examples of modest branding changes that drove significant PR buzz?

Skoda Fabia Ad: Sweet!

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Mon, 10 Nov 2008 14:51:00 +0000

Skoda's ad is delectable and one we can all relate to, don't you think?

Market Research via In-the-Street-Video

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Wed, 05 Nov 2008 13:13:00 +0000

Here's one entrepreneur who takes his market research right to the customer, on the street, on video. Watch his technique and think about the amount of valuable market research he captures:

We think this sponteneous form of video makes a great web marketing tool - it's like a video testimonial to the uniquely desirable attributes of the product. Does your firm do this? Why or why not? Is it harder or somewhat different, if your product is a service?

Smart Business: Creating Buzz for New Products

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Tue, 04 Nov 2008 14:22:00 +0000

Here's video picked up by MSNBC about a small company that knows how to create new product buzz and time it perfectly, for new product introduction. Who says video stories aren't powerful press opportunities?

What's your business story?

Really Serious Eats - Japan Dairy Council

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Fri, 31 Oct 2008 13:36:00 +0000

This is some teacher!

An ad for dairy - what do you think of the special effects? We think they somewhat overwhelm the marketing message. What do you think the actual message is?

Seth Godin again: Ideas That Spread, Win!

shipwrecked@braveboat.net (The Crew at Brave Boat Studios, LLC) — Wed, 29 Oct 2008 00:45:00 +0000

Food for thought, literally!
Do you know what TV THINKING is? Watch:

PAY ATTENTION (and start actively blogging with us. We'll look forward to hearing what you think.)