Evian Roller Babies

Here's a video ad that went viral quickly. Interestingly, Evian displays a gentle product slide at the start and then the end of the video, leaving the viewer with just a slight reminder that the entertainment is associated with a product ad. The downside of this relatively effective technique of course, is that companies need to invest heavily to develop entertaining content like this, for the consumer market. 



How can your company create entertaining video content for the consumer market, while still getting your product in there?

IdeaPaint - Now Any Surface is a Whiteboard

We at Brave Boat Studios Love this - From CNN Money.com:


(CNNMoney.com) -- In 2002, a group of Babson College entrepreneurship students ran out of room on their whiteboard. They had spent hours brainstorming new business possibilities, and the sudden space crunch threatened to cramp their creativity.



Instead, it sparked a new idea: Why not make paint that turned walls into giant whiteboards? The ideas kept popping: you could paint chairs, doors, tabletops, playrooms, entire corporate offices. Any surface could be a canvas for inspiration. The company would be called IdeaPaint.

Unique and Engaging Use of Technology by Ikea

Ikea has created a terrific interactive site this time, which allows the viewer to use music or voice to interact with the site.  Really great!
Ikea's Terrific New Interactive Site

How to Market a Hoover Creatively over YouTube

We're back, having been away for the first 2 months of 2009. We were busy opening a new line of business (making everyone at Brave Boat Studios certifiably crazy, I suppose.)

Here's an innovative video ad from China, with a surprise twist at the end. Somehow it isn't quite what you'd expect, which is probably why it was so popular on YouTube:

Unique Market Niche

We've been closed down for a week due to a severe ice storm. So here we are, back in Studio, with more interesting video marketing for you.

Here's a most unusual line of business:

Visit msnbc.com for Breaking News, World News, and News about the Economy

This is one of those product lines for which web video is ideally suited, don't you agree? Can you think of any other unusual product lines that would be best served by streaming video web marketing?

Amazing Jellyfish-like Simulation - Smart Technology

Here's our favorite of the week. It's from Festo, a German technology firm. Can you imagine having simulated so perfectly the movements of a jellyfish?




What will they use this technology for? Without video, wouldn't it be hard to explain what they'd accomplished?

Yellow Cabs Rebranded? Marketing Expert Martin Lindstrom Comments

Worldwide branding changes are highlighted by well-known marketing expert Martin Lindstrom. 3 key lessons - watch:


Minimal changes can still drive major publicity buzz. What are some other examples of modest branding changes that drove significant PR buzz?

Skoda Fabia Ad: Sweet!

Skoda's ad is delectable and one we can all relate to, don't you think?

Really Serious Eats - Japan Dairy Council

This is some teacher!


An ad for dairy - what do you think of the special effects? We think they somewhat overwhelm the marketing message. What do you think the actual message is?

Seth Godin again: Ideas That Spread, Win!

Food for thought, literally!
Do you know what TV THINKING is? Watch:


PAY ATTENTION (and start actively blogging with us. We'll look forward to hearing what you think.)

Company Creates Video Episodes to Promote Product

Here's Blendtec of Utah, a company that sells Blenders. They've created a terrific series of Video episodes as a marketing platform. The theme of the marketing video channel is "WILL IT BLEND?"

And wow, will it ever!

View Episode here


Check out the site for the rest of the episodes and tell us what you think about this form of marketing. We've got several clients beginning to use this method, so stay tuned...

What can you do with your product or service to create a video magnet like this? Tell us - we can hear you breathing... lurking... take the chance and WRITE (or at least draw.)

Grins- Carol & the Crew
Brave Boat Studios
www.braveboat.net

The Hula Chair - Great Idea, But We're Seasick...

The Crew here at Brave Boat Studios got kind of seasick watching this next Infomercial. Interesting idea, but the usual poor quality of video. (This company didn't know about Brave Boat Studios...)



It's kind of a neat product idea we suppose, if you have a high tolerance for wiggling. If only the video quality had been better, we could have built one heck of an interesting microsite to sell it.

Just another example of a unique product which missed a great marketing opportunity due to low quality video. If you've got a great product, call the Crew here at Brave Boat Studios and we'll shoot/encode your video stream so it's sharp and clear on your web.

Guerilla Marketing - Creativity Accelerated

Increasingly, more companies are turning to guerilla marketing to steal the public's attention in creative and surprising ways. Thinking creatively and using the latest streaming video technology can produce new sales leads and market "buzz" for your company. In this next video, Wendy Bounds reports on how some business owners are succeeding with guerilla marketing:






Even OfficeMax is using guerilla marketing! Here's the new StickyNotes campaign you'll see on TV:





Here's how the Cool Girl Skate Team came to be; Guerilla Marketing at it's best:



Does your marketing approach get the prospect's attention visually and by piquing curiosity?

93 Year Old Co. Sure Fit, Inc. Uses Video Marketing

Who says a 93 year old company can't be hip, fresh and well.... ugly?

Here's a (low resolution) video ad by slipcover manufacturer Sure Fit, Inc. that shows how even companies with traditional product lines can use web video to raise brand awareness. Without ever trying to pitch or sell anything, this video webmercial informs about the brand and product line through a simply messy story:





According to national studies done earlier this year, webmercials that have a humorous tint seem to make the strongest impression.

What storyline creates brand awareness for your company without selling anything directly? Get Creative! Tell us what you think about this webmercial.

Video Marketing - the Vlog for Commercial & Industrial Internet Marketers

We're Commercial Video Marketers aboard this Ship, dryrot and all. The Crew has been rummaging around below decks again, looking for the best visual marketing information we've collected during our 9 years at sea.

Visit our motley Crew at this vlog often, and get the information you need to turn your shipwrecked, dead commercial web presence into a visual marketing powerhouse.

Bail out of old marketing ways. (You know what we mean:)

• the PDF downloadable documents
• the piles of outdated paper catalogs sitting in the office corner
• that web site full of static old still images and pages of text.

Bail out or Shipweck!

So Go Ahead. Rock the Boat. Read about something entirely new: Video Web for Commercial Enterprise. Our vlog will be one of your favorites, we just know.

If you don't subscribe after a few reads, you walk the plank. No kidding.

The Cap'n runs a tight ship.