Evian Roller Babies

Here's a video ad that went viral quickly. Interestingly, Evian displays a gentle product slide at the start and then the end of the video, leaving the viewer with just a slight reminder that the entertainment is associated with a product ad. The downside of this relatively effective technique of course, is that companies need to invest heavily to develop entertaining content like this, for the consumer market. 



How can your company create entertaining video content for the consumer market, while still getting your product in there?

Personal Mobility Device by Honda

Even though the videography isn't the greatest, we sooooooooooooo want one of these!!! Yay Honda! What would you pay for one of these personal mobility devices?

How to Market a Hoover Creatively over YouTube

We're back, having been away for the first 2 months of 2009. We were busy opening a new line of business (making everyone at Brave Boat Studios certifiably crazy, I suppose.)

Here's an innovative video ad from China, with a surprise twist at the end. Somehow it isn't quite what you'd expect, which is probably why it was so popular on YouTube:

Hoover Marketing Ad Popular on YouTube

Well, we're back. We've been away for the first few months of 2009, opening a new line of business. (Yes, we're all certifiably crazy here at Brave Boat Studios.)

This is an ad from China which kind of transcends the language barrier. With a surprise ending, you can see why it was so popular on YouTube:

Yellow Cabs Rebranded? Marketing Expert Martin Lindstrom Comments

Worldwide branding changes are highlighted by well-known marketing expert Martin Lindstrom. 3 key lessons - watch:


Minimal changes can still drive major publicity buzz. What are some other examples of modest branding changes that drove significant PR buzz?

Skoda Fabia Ad: Sweet!

Skoda's ad is delectable and one we can all relate to, don't you think?

Seth Godin again: Ideas That Spread, Win!

Food for thought, literally!
Do you know what TV THINKING is? Watch:


PAY ATTENTION (and start actively blogging with us. We'll look forward to hearing what you think.)

The Klondike Contest - This Guy Won $100,000!

Check this out: Klondike sponsored a contest in which the best Klondike video wins $100,000 as a grand prize. Here's Joel Levinson, who won. He literally took himself on a POLAR TREK, ending at the Arctic Circle:



Would a contest like this promote your firm's product well? We're trying to see if it'd work for us, (although the prize would likely be more like a hefty $2.00. )

Question to our (still silent, ever-lurking) minions of viewers: Why do you think these contests have such widespread public appeal? There were multiple top contenders for this contest prize and the traffic to their videos is astounding. Klondike got some great press out of this one. Why do people watch or participate in video contests like this?

Schweppes Beautiful Video Ad

Here's an example of a video ad that applied imagination and beautiful presentation to get its message across. This is a 2008 Ad which used slow motion cameras capturing at 10k frames/second:




Let's hear it, what do you think of this? Could you imagine your product presented similarly?

Thinking Outside the Big Umbrella with Video

Now here's an interesting new product Ad - Nubrella! (We want one.) The company does a pretty good job of showing right up front what specific problems it's product solves. (Step #1 in marketing, right?)

Then, because the products os so, well... unusual, your eyes sort of force you to march along with the Ad in thinking outside the box. Interesting idea, isn't it?


Do you have an unusual product and have you thought about how to market it with video? Tell us about it and we'll all help.

Meet the Inventor, on ABC NEWS.

Tell us what you think about this product and the Ad.

Guerilla Marketing - Creativity Accelerated

Increasingly, more companies are turning to guerilla marketing to steal the public's attention in creative and surprising ways. Thinking creatively and using the latest streaming video technology can produce new sales leads and market "buzz" for your company. In this next video, Wendy Bounds reports on how some business owners are succeeding with guerilla marketing:






Even OfficeMax is using guerilla marketing! Here's the new StickyNotes campaign you'll see on TV:





Here's how the Cool Girl Skate Team came to be; Guerilla Marketing at it's best:



Does your marketing approach get the prospect's attention visually and by piquing curiosity?

93 Year Old Co. Sure Fit, Inc. Uses Video Marketing

Who says a 93 year old company can't be hip, fresh and well.... ugly?

Here's a (low resolution) video ad by slipcover manufacturer Sure Fit, Inc. that shows how even companies with traditional product lines can use web video to raise brand awareness. Without ever trying to pitch or sell anything, this video webmercial informs about the brand and product line through a simply messy story:





According to national studies done earlier this year, webmercials that have a humorous tint seem to make the strongest impression.

What storyline creates brand awareness for your company without selling anything directly? Get Creative! Tell us what you think about this webmercial.