Monday, April 26, 2010

Evian Roller Babies

Here's a video ad that went viral quickly. Interestingly, Evian displays a gentle product slide at the start and then the end of the video, leaving the viewer with just a slight reminder that the entertainment is associated with a product ad. The downside of this relatively effective technique of course, is that companies need to invest heavily to develop entertaining content like this, for the consumer market. 



How can your company create entertaining video content for the consumer market, while still getting your product in there?

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Monday, March 15, 2010

IdeaPaint - Now Any Surface is a Whiteboard

We at Brave Boat Studios Love this - From CNN Money.com:


(CNNMoney.com) -- In 2002, a group of Babson College entrepreneurship students ran out of room on their whiteboard. They had spent hours brainstorming new business possibilities, and the sudden space crunch threatened to cramp their creativity.



Instead, it sparked a new idea: Why not make paint that turned walls into giant whiteboards? The ideas kept popping: you could paint chairs, doors, tabletops, playrooms, entire corporate offices. Any surface could be a canvas for inspiration. The company would be called IdeaPaint.

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Wednesday, March 3, 2010

Coke's Happiness Machine Ad Wins Rave Reviews

This video Ad has gone viral, with over a million views and still counting.  It is a perfect example of featuring the brand prominently without being "salesy."  The video Ad is compelling but not overdone - there are even a few surprises.  Can you  imagine doing a  video Ad like this for your company's products or services?  

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Friday, February 19, 2010

Unique and Engaging Use of Technology by Ikea

Ikea has created a terrific interactive site this time, which allows the viewer to use music or voice to interact with the site.  Really great!
Ikea's Terrific New Interactive Site

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Friday, October 16, 2009

Personal Mobility Device by Honda

Even though the videography isn't the greatest, we sooooooooooooo want one of these!!! Yay Honda! What would you pay for one of these personal mobility devices?

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Friday, October 2, 2009

The Cheering Squad

This is one of those "banned " ads. Why do you think it was banned, when it's simply funny?
Why is it funny?

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Wednesday, April 15, 2009

Don't Miss This!

What an amazing gift! If you haven't caught this yet, don't miss it. Viewer demand has been so heavy, all video embedding has been disabled by YouTube. So check it out at the link above.

It'll make your day.

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