Evian Roller Babies

Here's a video ad that went viral quickly. Interestingly, Evian displays a gentle product slide at the start and then the end of the video, leaving the viewer with just a slight reminder that the entertainment is associated with a product ad. The downside of this relatively effective technique of course, is that companies need to invest heavily to develop entertaining content like this, for the consumer market. 



How can your company create entertaining video content for the consumer market, while still getting your product in there?

Smart Business: Creating Buzz for New Products

Here's video picked up by MSNBC about a small company that knows how to create new product buzz and time it perfectly, for new product introduction. Who says video stories aren't powerful press opportunities?




What's your business story?

Company Creates Video Episodes to Promote Product

Here's Blendtec of Utah, a company that sells Blenders. They've created a terrific series of Video episodes as a marketing platform. The theme of the marketing video channel is "WILL IT BLEND?"

And wow, will it ever!

View Episode here


Check out the site for the rest of the episodes and tell us what you think about this form of marketing. We've got several clients beginning to use this method, so stay tuned...

What can you do with your product or service to create a video magnet like this? Tell us - we can hear you breathing... lurking... take the chance and WRITE (or at least draw.)

Grins- Carol & the Crew
Brave Boat Studios
www.braveboat.net

"Milk, Milk, Milk, NOT MILK " Video

If you haven't seen this before, it's a wonderful, eclectic presentation by world-reknowned web marketer and mass-media guru, Seth Godin. We love it. Enjoy it and absorb the critical market positioning information Seth shares here. I guarantee you'll keep noodling it over and over, seeing different applications in your own business marketing strategy, for what Seth teaches. I call it:

"Milk, Milk, Milk, NOT MILK"

(And Why It Matters to Web Marketers )

"Sliced Bread and Other Marketing Delights"

(Remarkable Purple Cows, etc.)

So, what do you think?

It's all about differentiating your company's expertise/services/products from the rest of the pack, isn't it?

Some time ago, we changed the positioning of our Studio's services and saw some interesting results. We used to position our offerings as web development services but in fact we specialize in services most web developers don't offer -- commercial videography and streaming video interactive web.

Once we started to position those offerings with marketing and visibility-building services, MAYDAY! MAN OVERBOARD! (The inquiries started rolling in. ) Why? Think about it:

SEO services, Pay-Per-Click, Paid Inclusion, Interative Streaming Video Web Services

Get it?

Carol Hamel-White, CEO

Brave Boat Studios