IdeaPaint - Now Any Surface is a Whiteboard

We at Brave Boat Studios Love this - From CNN Money.com:


(CNNMoney.com) -- In 2002, a group of Babson College entrepreneurship students ran out of room on their whiteboard. They had spent hours brainstorming new business possibilities, and the sudden space crunch threatened to cramp their creativity.



Instead, it sparked a new idea: Why not make paint that turned walls into giant whiteboards? The ideas kept popping: you could paint chairs, doors, tabletops, playrooms, entire corporate offices. Any surface could be a canvas for inspiration. The company would be called IdeaPaint.

Coke's Happiness Machine Ad Wins Rave Reviews

This video Ad has gone viral, with over a million views and still counting.  It is a perfect example of featuring the brand prominently without being "salesy."  The video Ad is compelling but not overdone - there are even a few surprises.  Can you  imagine doing a  video Ad like this for your company's products or services?  

Bitter Beer Reinforces its Brand with an Unusual Rendering of its Theme Song

Here's a great video ad from Australia. They've got the Melbourne Symphony Orchestra playing the theme song for Bitter Beer, on beer bottles, no less! Ingenious and very well done:




Creating video ads to run on the web is an interesting marketing exercise, as long as you're thinking outside the box. In fact, we suggest you try giving the assignment to the IT folk, or some group that isn't generally charged with responsibility for marketing at all. Sometimes those are the people with the best ideas. What's your product or service, and what might you do to get creative, inexpensively?

Schweppes Beautiful Video Ad

Here's an example of a video ad that applied imagination and beautiful presentation to get its message across. This is a 2008 Ad which used slow motion cameras capturing at 10k frames/second:




Let's hear it, what do you think of this? Could you imagine your product presented similarly?

Thinking Outside the Big Umbrella with Video

Now here's an interesting new product Ad - Nubrella! (We want one.) The company does a pretty good job of showing right up front what specific problems it's product solves. (Step #1 in marketing, right?)

Then, because the products os so, well... unusual, your eyes sort of force you to march along with the Ad in thinking outside the box. Interesting idea, isn't it?


Do you have an unusual product and have you thought about how to market it with video? Tell us about it and we'll all help.

Meet the Inventor, on ABC NEWS.

Tell us what you think about this product and the Ad.