IdeaPaint - Now Any Surface is a Whiteboard

We at Brave Boat Studios Love this - From CNN Money.com:


(CNNMoney.com) -- In 2002, a group of Babson College entrepreneurship students ran out of room on their whiteboard. They had spent hours brainstorming new business possibilities, and the sudden space crunch threatened to cramp their creativity.



Instead, it sparked a new idea: Why not make paint that turned walls into giant whiteboards? The ideas kept popping: you could paint chairs, doors, tabletops, playrooms, entire corporate offices. Any surface could be a canvas for inspiration. The company would be called IdeaPaint.

Coke's Happiness Machine Ad Wins Rave Reviews

This video Ad has gone viral, with over a million views and still counting.  It is a perfect example of featuring the brand prominently without being "salesy."  The video Ad is compelling but not overdone - there are even a few surprises.  Can you  imagine doing a  video Ad like this for your company's products or services?