Amazing Jellyfish-like Simulation - Smart Technology

Here's our favorite of the week. It's from Festo, a German technology firm. Can you imagine having simulated so perfectly the movements of a jellyfish?




What will they use this technology for? Without video, wouldn't it be hard to explain what they'd accomplished?

Visual Artist Creating Forms of LIfe - Compelling Visuals

Artist Theo Jansen demonstrates the amazingly lifelike kinetic sculptures he builds from plastic tubes and lemonade bottles. His creatures are designed to move -- and even survive -- on their own.


These are really engaging ideas. Doesn't it change the way you think visually? Theo has been called another DaVinci and we agree. Do you?

Elevator Pitch for a "Frankenstein" Product

This is an interesting 60-second Moment of Fame for a most unusual product:



Would you invest?

Giant Flipper - Don't Litter Campaign

Against Litter's 2007 campaign in Belgium. Wow. This'll teach him:




This is an example of using extreme video. Do you think it'd work for you company's product line? (We understand this was a very successful and well-received ad in Belgium late last year. )

Yellow Cabs Rebranded? Marketing Expert Martin Lindstrom Comments

Worldwide branding changes are highlighted by well-known marketing expert Martin Lindstrom. 3 key lessons - watch:


Minimal changes can still drive major publicity buzz. What are some other examples of modest branding changes that drove significant PR buzz?

Skoda Fabia Ad: Sweet!

Skoda's ad is delectable and one we can all relate to, don't you think?

Market Research via In-the-Street-Video

Here's one entrepreneur who takes his market research right to the customer, on the street, on video. Watch his technique and think about the amount of valuable market research he captures:



We think this sponteneous form of video makes a great web marketing tool - it's like a video testimonial to the uniquely desirable attributes of the product. Does your firm do this? Why or why not? Is it harder or somewhat different, if your product is a service?

Smart Business: Creating Buzz for New Products

Here's video picked up by MSNBC about a small company that knows how to create new product buzz and time it perfectly, for new product introduction. Who says video stories aren't powerful press opportunities?




What's your business story?