93 Year Old Co. Sure Fit, Inc. Uses Video Marketing

Who says a 93 year old company can't be hip, fresh and well.... ugly?

Here's a (low resolution) video ad by slipcover manufacturer Sure Fit, Inc. that shows how even companies with traditional product lines can use web video to raise brand awareness. Without ever trying to pitch or sell anything, this video webmercial informs about the brand and product line through a simply messy story:





According to national studies done earlier this year, webmercials that have a humorous tint seem to make the strongest impression.

What storyline creates brand awareness for your company without selling anything directly? Get Creative! Tell us what you think about this webmercial.

"Milk, Milk, Milk, NOT MILK " Video

If you haven't seen this before, it's a wonderful, eclectic presentation by world-reknowned web marketer and mass-media guru, Seth Godin. We love it. Enjoy it and absorb the critical market positioning information Seth shares here. I guarantee you'll keep noodling it over and over, seeing different applications in your own business marketing strategy, for what Seth teaches. I call it:

"Milk, Milk, Milk, NOT MILK"

(And Why It Matters to Web Marketers )

"Sliced Bread and Other Marketing Delights"

(Remarkable Purple Cows, etc.)

So, what do you think?

It's all about differentiating your company's expertise/services/products from the rest of the pack, isn't it?

Some time ago, we changed the positioning of our Studio's services and saw some interesting results. We used to position our offerings as web development services but in fact we specialize in services most web developers don't offer -- commercial videography and streaming video interactive web.

Once we started to position those offerings with marketing and visibility-building services, MAYDAY! MAN OVERBOARD! (The inquiries started rolling in. ) Why? Think about it:

SEO services, Pay-Per-Click, Paid Inclusion, Interative Streaming Video Web Services

Get it?

Carol Hamel-White, CEO

Brave Boat Studios

Video Marketing - the Vlog for Commercial & Industrial Internet Marketers

We're Commercial Video Marketers aboard this Ship, dryrot and all. The Crew has been rummaging around below decks again, looking for the best visual marketing information we've collected during our 9 years at sea.

Visit our motley Crew at this vlog often, and get the information you need to turn your shipwrecked, dead commercial web presence into a visual marketing powerhouse.

Bail out of old marketing ways. (You know what we mean:)

• the PDF downloadable documents
• the piles of outdated paper catalogs sitting in the office corner
• that web site full of static old still images and pages of text.

Bail out or Shipweck!

So Go Ahead. Rock the Boat. Read about something entirely new: Video Web for Commercial Enterprise. Our vlog will be one of your favorites, we just know.

If you don't subscribe after a few reads, you walk the plank. No kidding.

The Cap'n runs a tight ship.