It's easy to see how leads can get lost on the long trek between lead generation and closing. Things get complicated when hundreds of leads - some hot, some cold, some lukewarm - require lead tracking all at the same time. This is when disconnects can occur in the lead management pipeline causing lost sales opportunities.

Yankee Group estimates 40% to 80% of sales leads are lost, not followed up or otherwise mismanaged somewhere in the sales and marketing workflow. LeadMaster Lead Management CRM provides the kind of lead tracking oversight that keeps prospects in view as they proceed through the lead life cycle. With LeadMaster you can easily manage hundreds, even thousands of leads.

Sales and Marketing Automation

Why do it manually when it can be automated?

Sales and Marketing automation is an integral component of the LeadMaster Customer Relationship Management solution. In addition to automating marketing functions like drip marketing, email marketing, surveys, newsletters and lead nurturing, LeadMaster provides tracking and ROI reporting for marketing campaigns. LeadMaster also helps with market segmentation, a key ingredient in targeting the right market for your message.

At any given point there are prospects that want to purchase your products & services. The goal is to keep those prospects informed for as little cost as possible. That's where some of the many aspects of sales and marketing automation can be applied - email marketing, lead nurturing, drip marketing etc. These sales and marketing automation methods will help fill your sales funnel by communicating your message to prospects until they're ready to buy. This is a marketing best practice because the return on investment is so high.